It’s About Time is a Mary Seacole Award Production in association with East Lancashire Hospitals NHS Trust, NHS Health Education England and One Voice. A campaign video for ‘It’s About Time 2’ (IAT2) has now been produced in Urdu, and is an East Lancashire Hospitals Trust and One Voice (Baiter Sehat with Blackburn with Darwen Borough Council) Project. The new campaign video was officially launched at the One Voice Annual Dinner.
Blood cancer charity ACLT (African Caribbean Leukaemia Trust) and NHS Blood and transplant have teamed up to launch a new campaign film, #ImOnIt to highlight the importance of black and mixed race people signing up to become a stem cell donor as well as registering as blood and organ donors. The film features the recital of a spoken word poem written by Mark Thompson; husband of leukaemia survivor Sarah Thompson. The #ImOnIt campaign film is supported by stars from the UK’s music and entertainment industry; including Alesha Dixon, Richard Blackwood, Chizzy Akudolu, Ashley Walters, Joivan Wade, Percelle Ascott and Dee Kartier.
Liz tells the story of her son Simon who was an organ donor. She has been involved in appointing a community link worker to promote organ donation among black, Asian, and other minority ethnic communities.
The video is also available in the following languages on YouTube:
To coincide with Black History Month in October, ACLT commissioned a new short film, called My Black Skin to highlight the continued shortage of black and mixed race donors on the blood, stem cell (bone marrow) and organ donor registers. It is both a celebration of colour and a call for more black and minority ethnic blood and organ donors.
A previously commissioned short film, Could You Be My Match, which dramatizes the need for more black and minority ethnic stem cell donors, has been selected as a finalist in the Microshorts category for the TriForce Short Film Festival 2015. This takes place at the Red Carpet Gala evening at BAFTA in London on the 5th December 2015. You can find the full line up here: http://tfsff.com/shortlisted-
Peer outreach initiatives are proven to be an effective method of health promotion, particularly in reducing health inequalities within BME communities. Kidney Research UK launched A Better Life through Education and Empowerment (ABLE) programme in 2001 to raise awareness of kidney disease in BME communities. As part of this, a peer outreach programme was rolled out in London in 2010. A recently published journal article outlines the impact that this outreach programme has had in increasing the number of BME people registering as organ donors in the UK.
You can access the full article here.