Development and trial of a digital tool to promote living kidney transplantation among the Hindu community in Leicestershire.
LTI Project 4: University of Warwick
This project is targeted mainly at the Hindu and Sikh communities in Leicestershire. The project will involve staff at the University of Warwick, kidney doctors from the community, a community outreach worker, local Hindu and Sikh community representatives, community ambassadors and kidney patients. The first phase will consist of the production of a culturally specific video aimed at the Hindu community and based on behaviour theories. Community ambassadors will be trained in using this resource. The video will be provided to appropriate patients active on the transplant list and further individual support will be provided by the community ambassadors on a targeted basis. This will lead to assessment for suitability for living donation and actual living donation.
The second phase will involve promoting the video at major religious and community events among the substantial Hindu and Sikh communities in Leicestershire. Extensive use of local media will be made to publicise living donation.
Project lead: Prof Caroline Meyer